Mourra StudioPodere Collebrado · Phase 1Italiano

A fictional organic agriturismoVal d'Orcia23 September 2026

Three directions for Podere Collebrado

Same farm, same content, same features. Three different ways to tell it. Open each one on a phone and on a laptop, then tell us which feels like the farm.

Direction A · Estate editorial, quiet luxury

Cipresso

The farm as a Tuscan estate, told like a beautifully printed book: stillness, space and big serif capitals, with the landscape doing the talking.

Bodoni Moda · Hanken Grotesk

Signature moments

  1. COLLE and BRADO split around a landscape that opens to full-bleed as you scroll
  2. The timeline set like a book's colophon
  3. The menu as a printed carta with dotted leaders

Direction B · The farm notebook, warm and handmade

Quaderno

The farmhouse notebook: recipe cards, postcards, stamps, handwritten notes and old engravings of the animals. Personal, funny and warm, but still disciplined.

Fraunces · Karla · Courier Prime

Signature moments

  1. A big soft serif headline with a sticker, next to a stack of polaroids
  2. The animal frieze: tap an engraving for a fact
  3. The menu as a typed recipe card with notes in the margin

Direction C · Cinematic dusk, modern and immersive

Controluce

The hill at golden hour and after dark: film-like, moody and modern, with oversized type, full-bleed motion and scroll-driven storytelling.

Bricolage Grotesque · Instrument Serif · JetBrains Mono

Signature moments

  1. A dusk loop behind a giant wordmark that tightens as you scroll, with today's real sunset time
  2. A day on the hill, from 05:30 milking to dinner under the stars
  3. The experiences list, where each row's image follows the cursor

What all three share

The same content in English and Italian, the same booking hub (table, experience, stay, event), the same living menu with allergen filters, the same “Today on the hill” widget with live weather and hours, the same illustrated map.

What changes is typography, colour, layout, image treatment and motion. Every animation lives in a named slot you can swap for your own files (video, Lottie, Rive) without touching the layout.